From sewing prototypes on her mom’s broken machine to landing in Nordstrom and Woolworths—Alisha Athreya shares how she built two product brands from scratch without funding, PR, or connections.
How to Get More People to Buy (Without Just Getting More People)
Unlock the untapped potential of your sales funnel and turn traffic into unstoppable revenue—without spending more on ads.
How to Price your Product to Increase Sales – PART 1
Back when I first opened my business, the economy looked a lot like it does now.
It was the Global Financial Crisis, people were tightening their belts, interest rates were rising…
But there were still things that would sell.
And for me, it was these super cool wet/dry bags that i used to import from America (fun fact, nearly 20 years later I STILL use those same bags, but I digress).
I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping prices and import duty, I had no idea how one of my competitors could still be selling them for $29.95.
What were they doing, that I wasn’t?
Can the Moon Really Boost Your Revenue? – Lucy Bloomfield
I went into this conversation with a very healthy dose of scepticism. But as Lucy explained how women’s hormonal cycles impact spending habits—and how financial markets have long documented the influence of lunar phases—I couldn’t help but lean in.
Here’s the gist: there are certain times of the month that are the prime time for selling—your customers are more inclined to buy, spend impulsively, and say yes to your offers.
There are other times – not so much. That’s when resistance is higher, spending slows, and conversions take more effort.
She’s been tracking sales data across multiple businesses, and the results? Eye-opening.
Do Customers Really Care About Sustainability
According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right?
But here’s where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving?
Clearly, something isn’t adding up.
And when the amount of sales that Temu turned over was in the double digit BILLIONS, then, you have to ask yourself…
“Do customers really care about sustainability?”
Here are my thoughts…
(from an eco-pioneer)
Last-Minute Sales Strategies to Maximize Holiday Revenue
In this episode, I’m sharing five powerful strategies you can implement right now to boost your holiday sales. I’ll show you how to create urgency with ‘last-chance’ messaging, offer irresistible flash sales, and promote digital gift cards as the perfect last-minute solution. If you offer local pick-up or delivery, now’s the time to highlight that convenience.
Make Your Holiday Promotions More Successful Doing This
Tired of running promotions that feel like they’re falling flat? In this episode, I’m pulling back the curtain on the little-known strategies that can transform your next campaign from “meh” to mind-blowing. And here’s the kicker: it’s simpler than you think.
What Products You Should Buy And When – Carla Penn Kahn
If you’re a retailer ready to level up your inventory game, Carla’s insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons.
Whether you’re looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let’s dive in!
An Ecom Expert’s Top Tips For A Higher Converting Website – Kerry Clark
If you want to take your online store to the next level, you can’t afford to miss Kerry’s top tips.
Tune in now to get the insights that could transform your business.
Adapt, Thrive And Outsmart Your Competitors
Whether you run an online store, a brick-and-mortar shop, or a blend of both, this episode is packed with actionable advice you can implement right away to recession-proof your business.
