Joed, Author at Salena Knight

October 7, 2022 | By Joed | In Impact

Yasmin Grigaliunas and Kirsten Kore: Sustainability And The Circular Economy

We’ve heard about eco friendly products, sustainable marketing, etc. But what is circular economy, really?

With production and consumption hitting the limits of natural resources and the ever-increasing waste problem, the age of circular economy is here. Customers are becoming more conscious about their product consumption and waste reduction.

In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I’m joined by Yasmin Grigaliunas (CEO & Co-founder, The World’s Biggest Garage Sale) and Kirsten Kore (Co-Founder/Co-CEO, DesignerEx) in this episode.

September 30, 2022 | By Joed | In marketing

Why Do Some People In Business Succeed And Others Don’t

Ever wondered how some businesses just seem to be an overnight success and others are still pootling (yes that’s a made-up word) along, year in and year out?

Last night, over pizza and wine by the beach, my friend Gina asked me why I thought some business owners succeed and others don’t.

Find out what I told her.

September 22, 2022 | By Joed | In customers

How To Keep Your Customers Shopping (Even In A Recession)

Keeping customers coming back to shop with you is so much easier and cheaper than marketing to and attracting a constant stream of new customers.

In this episode, I’m sharing how you can dig in and really understand both your customers and the value you bring to them that will keep them shopping with you when they may be tightening their belts or limiting their spending.

September 16, 2022 | By Joed | In sales

No Brainer Sales Strategies

If I told you the exact formula guaranteed to sell more products, would you implement it?

You’re probably thinking “hell yeah”, but I know the answer is, 99% of you won’t.

But, I’m still going to share it anyway.

The only catch – you’ve got to let me know what you implement and the results you get.

Deal?

ps – I’ll also share with you WHY you won’t implement it, and it’s got nothing to do with time or money.

(send me a DM, email, or FB message – we read them all!)

September 9, 2022 | By Joed | In money

Dean Salakas: Scaling A Family Business Into Australia’s Biggest Party Store

Want to know how to turn a family business into a multi-million dollar business, and the country’s largest online store in your industry, well, that’s the story you want to hear, right?

And doing it with NO outside investment – that’s certainly an achievement. One that Dean Salakas is happy to share, so you can do it too.

This episode will give you a totally different viewpoint on how you can scale your business.

September 2, 2022 | By Joed | In Impact

Daniel Murray: Why Your Staff Aren’t Doing What You Want

You’ve been there, right? You’ve asked someone on your team to do a task, you come back and check…and it’s not done.
Why oh why won’t people (aka, our staff) just do as they’re asked?

The fact is, you need your team. You can’t grow without them.

But if you’ve ever felt frustrated and like it’s just easier to do things yourself, you NEED this podcast episode.

For today’s Bringing Business To Retail podcast, Daniel Murray will help you understand why your staff do what they do.

HINT: it’s probably NOT the reason you think.

He’ll show you a completely different perspective that builds an intentional culture for your staff to be the team player that you (desperately) need.

August 26, 2022 | By Joed | In marketing

Masha Titova: Are Your Suppliers Doing This

Would you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products…or one that just takes your money?

If your suppliers aren’t helping you grow, it might be time to move on and find new ones.

Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitable suppliers to help you is more important than ever.

In this week’s episode, Masha and I discuss not only her journey with her luxury lingerie brand Titov, but how she’s actively working with her retailers when it comes to marketing.

August 19, 2022 | By Joed | In customers

Kim Zorn: Decoding Gen Z

Born into the Internet era and raised on social media there’s no denying Gen-Z will have a pivotal impact on the retail industry when they start entering the workforce over the next few years.

In this episode of Bringing Business To Retail, I’m joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z.