Salena Knight [00:00:00.168]

The cost of getting someone to your website, honestly, it just keeps going up. Google Ads, Meta, Pmax—they are all more expensive than they were even just a few months ago. So, if you are paying more for every visitor, the smartest place to grow isn't always finding more traffic. It's making more of the traffic that you've already paid for. Today, we're talking about how AI personalization and honestly better product page experiences can increase our conversions. Increase our average order value and do it all without increasing ad spend. Welcome to the Bringing Business to Retail podcast, where we love to talk all about ways that you can make more money in your retail or e-commerce store. Christian, welcome to the show.

Krisztian Kiraly [00:00:44.658]

Thank you very much for the invitation. It's a pleasure to be here with you today.

Salena Knight [00:00:48.100]

Thank you. I would love to know what are you seeing with regards to ad spend, because I know I just before we got on our call, I was in our ads manager. I'm very excited to say I got an invite to ChatGPT ads. Not quite sure what I need to do with it, but it kind of prompted me to go into my Ads Manager and have a look around. And I mean, we have clear KPIs on what we pay for, but we've just this morning finished a masterclass, and so it was interesting for me to go back in and see what were the prices even to just when we ran a masterclass back in February. So, what are you seeing around the costs that retail and e-commerce stores are paying? To drive traffic to their websites right now.

Krisztian Kiraly [00:01:27.630]

It's a very good question. So actually, I'm in the lucky situation that in the last couple of years, I had really hundreds of scheduled calls and online meetings with e-commerce store owners and also with big digital marketing agencies. And what I see, based on data and based on all these calls, that actually a lot of e-commerce stores are in a kind of double squeeze nowadays, which means that on the one part. The PPC costs, Meta Ads, Google Ads have actually skyrocketed in the last couple of years. I think everybody feels it who is also running this kind of campaigns. I have read a case study about it that, for example, in the last eight years, the average customer acquisition cost has increased by two hundred twenty-two percent.

Salena Knight [00:02:17.506]

Oh, you said two hundred twenty-two. I was in my head. I'm like, I don't know what number he's going to come up with, but I think it's about four hundred. So even more. It's slightly better than I realized. Okay,

Krisztian Kiraly [00:02:27.612]

this is the one part, and on the other part, of course, there are also big giants out there where you have to compete with them, like Temu, Shine, Amazon, and also because of that, I very often see it by e-commerce owners that they are in this kind of double squeeze where their profit is actually just crushed, just destroyed. Because let's be honest, they have not a big chance to compete. Against them by these high campaign ads costs and by this huge competition, because regarding price or even speed of delivery or even the numbers of product range, you don't have any chance to compete with them. So therefore, you have to change your mind actually how you think about it, how to stay successful in this very fast changing new era of e-commerce.

Salena Knight [00:03:17.953]

And I know that you're going to give us some tips, but I I read and I I feel like the number was four. Billion dollars spent by Timu just last year. It could be more, but four billion with a B dollars just on marketing, which just goes to show. I mean, there's nobody here who's listening to this who can compete with that. And so, I love that you're going to give us some ways that we can change the way we're marketing, change the way to get the traffic that we're getting to spend more money. So, jump in and get started.

Krisztian Kiraly [00:03:49.495]

Absolutely, because as you have said as well, they have unlimited budget. So you have no chance if you want to compete with them on this field. But the good news is actually that you don't have to, because in that case, I would say that you are just playing on the wrong field. If you try it on this regular way and you just try to spend more money on your ads and increase your PPC budget, you are just playing on the wrong field. You have to change the playing field where you are on, and this is actually a new way. And here where. Conversion rate optimization plays a big role, where you start to bringing more out from your existing traffic with other thinking, with other methods, methods like, for example, persuasion, psychology, and optimizing the customer experience on your site. Because we know exactly that higher relevance equals always always higher conversion rates, and this should be your goal. To increase the customer experience and the relevance on your site, in order to get your visitors, your traffic, into paying customers.

Salena Knight [00:05:00.389]

I am always. People are gonna say she says this all the time. She's—I swear—she says this on every episode. I'm like, you can have my cookies, my friend. Take my cookies and just give me the stuff that I want to see. I mean, I am literally the person who sometimes wishes in Facebook that I could just switch off all the content and just see the ads. I will deliberately go to a website, wait to be cookieed, and then wait for you to serve that thing up to me so I can start shopping. And so. I think the way we shop is very different as well. You mentioned it earlier on. Like we can do voice search with, yeah, we're going into Chat GPT. We have Google now has the AI where it's pulling. Yeah, you type a question in, and it's giving you answers before you even, you know, before you even get into Chat GPT. I'm asking Alexa, Alexa, what is the thing? Add that to my shopping list. And so you mentioned earlier on, like the world of e-commerce has changed so quickly that we need this personalization. And I think we are we are now at an era. And when I say personalization, it's not just putting somebody's name on their email. And we're going to jump in to some ways that we can start to personalize that whole experience. But it is more the expectation from today's consumer that I don't want to see what is not relevant to me. I want to see the things that the universe knows that I want to see. Would that be correct?

Krisztian Kiraly [00:06:23.883]

Absolutely. And actually, I can even see a concrete. Statistics, statistics about it, because I have read a case study about it last time. That nowadays, sixty-seven percent of the online visitors expect personalized experience on a website or on an e-commerce store.

Salena Knight [00:06:41.569]

I was going to say it probably means the other thirty-three percent don't actually know what personalization is.

Krisztian Kiraly [00:06:47.631]

And you have said it very correctly as well that just putting the first name in the email, sorry, in twenty twenty-six, it's not a personalization anymore. The expectations are now much higher. We are talking now even about hyper personalization. We're actually not just every segment get a personalized message, but even every unique visitors. And actually, based on the newest technology, it's now also possible.

Salena Knight [00:07:13.254]

Okay, I'm going to ask you that in a minute. But I would love to know because you've got a lot of data here. Are we finding that when customers are searching? Because I'm just thinking how I search and. I may well search a little bit different to the average consumer because sometimes I'm trying to go on a customer journey, but when I'm not in my when my marketer brain and my business strategist brain is not on, and I go to a website, I very rarely go to the homepage anymore. I tend to go either chat or Google AI or Google Shopping has has said this is the thing you're looking for, and I click on it. I go to a category, I go to a product page, and then I might go back. To the actual homepage, like it's not unusual for me to have no idea whose website I am on when I'm looking at a product. Is it just me?

Krisztian Kiraly [00:07:57.987]

Absolutely, no, not just you. It's a very good point of view because since the AI era, especially since last year of November when Google has launched this AI overview, everything has been changed. We know exactly that, for example, the organic traffic has dropped, but dramatically. I know even some e-commerce stores. Where the organic traffic has dropped since last year of November, since AI overview from Google by eighty percent. So most of their organic traffic and also their revenue just lost and forever. It's not just temporary; it's now eternal because now the people, how they are buying, how they are thinking about the customer journey, has very. Deeply changed, as you have also mentioned it, that they are now looking for the answers usually in different AI tools like Perplexity, ChatGPT, Google Gemini, Manus AI, and so on. And usually they are sent now directly to the product page. They don't even say the main page or the category page. So therefore, we can say now that the product page is the new landing page. This is the new main page. Because most of the visitors, or another example, even if you are running PPC campaigns, like for example, Pmax campaigns, it's the same story. Usually, it means that between sixty and eighty percent of your visitors are landing directly on your product page with no idea who you are.

Salena Knight [00:09:33.117]

Like I said, I will literally go to a page and and I'll be looking around, going, "What website is this? Is there something else I might like to buy here?" We got already the answer who who you are inside of the AI tool. Because it just takes some seconds to know everything about you or your background on that story. We may not know the brand, like we might be looking for a blue shirt with a boat neck and three-quarter sleeves, and I might type in what is the softest. Blue shirt with three quarter sleeves and a boat neck, and it's going to come up. And yes, it might tell me the brand, but we don't read that, Christian, do we? We just click on the button, and we go to the thing, and then so we land on a page with no, none of that brand recognition that I think once upon a time, being last year, we expected the customers to have gone through to get to our site. Like we once upon a time we thought they're going to see my Instagram, they're going to see my Google Shopping. I'll be retargeting them, and finally they'll click through. But now it's just like I click the button because Chat GP told me to. I'm on the thing. I maybe want to buy the thing, and now I'm like, "Is there something else you want to sell me?" So with that in mind, is there anything we can be doing? I guess because you just said the product page is the new homepage. What can we do on that product page? Because you've said we need this hyper personalization, but a product page is a pretty static thing.

Krisztian Kiraly [00:10:55.131]

It was a static thing. Because it has also changed, and you have to think it like this as well. Now you have to think about your product page as your salesperson. Actually, especially I think yesterday or the day before yesterday, I posted it on LinkedIn that your new sales rep is your product page, and each of your product page should work now as a salesperson who is able to answer all the questions of your clients. Your potential customers, even before it arises in the hand, they have to build trust, of course, and they have to close the sale. These are the tasks now. But I have also good news. Before we moving on, that we can already measure it, of course, that the traffic coming from these AI tools, which we have mentioned now, are much higher qualified, and usually, in an average, they have thirteen times higher conversion rate. As visitors coming from other traffic channels, why? Because they are already informed; they know a lot of things. So, the last part, what you have to do on your product pages, just to persuade them, and then they're gonna buy. But the chance what you have is now much higher if your product page is not just a static product page anymore.

Salena Knight [00:12:19.587]

So, are you talking about sticking like a ChatGPT widget or some sort of product widget on a personal? So my questions are: You just talked about a lot of stuff on a product page. I'm thinking, as a consumer, when I go to somebody's product page, it's got to be easy to read. If it is just a a vomit of words everywhere, I'm not going to read that. Just give me the stuff I want to know. So how can you get all of that information onto a product page without overwhelming a potential customer?

Krisztian Kiraly [00:12:48.988]

Also, a very, very, very good point, because what I also see very often by a lot of e-commerce stores. That actually, they just overwhelm their visitors. They want to tell them so much information, but let's be honest. As you have also said, people are not reading all these long descriptions. They usually just scan the sites. So therefore, you have to show your potential customers the most important benefits and informations in a very short time. You have to answer the most important question because it didn't. Change in the last twenty or thirty years. What is in it for me? What is the problem? What you can solve with your product? What is the answer? What you can give them for that question? And to our experience, there are five main points where you should focus on. Firstly, let's start with the image. The times with images with white background and transparent PNG are over now. Nobody wants to see this. Let's be honest. Very. Boring product images where you have to imagine everything, and they look like put it in a in a laboratory. Actually, try to use studio photos, lifestyle images where actually the people are already wearing or using your product. That your visitors don't have to imagine it. How does it look like if I use it in the everyday life? Just make it alive, your product images, because it's one of the first things what visitors are looking at. It's probably the first thing. Let's be honest. It doesn't matter what we're buying; we're looking at that product picture.

Salena Knight [00:14:29.093]

But what you're saying sounds very expensive. Not everybody can afford to go out and reshoot every single skew so that it fits for them.

Krisztian Kiraly [00:14:38.201]

Absolutely. So let me tell you a story, which happened to me. We have a client, a very nice lady. She has a big e-commerce store, and she is selling fashion clothes. And about it was the first time when we had this discussion, maybe five or six years ago. This lady was complaining to me exactly about this topic. But you have also mentioned that every time when a new section came into her store, of course, it took sometimes days or even weeks because she has to hire photographers, models, the whole equipment and the backgrounds and nice locations and everything. She has to spend a lot of time, energy, and money, of course, in order to have nice photos about the clothes. And some months ago. We had again a meeting, and she was very proud. And she has told me that now it has changed because not all of the photos, but most of the photos, they are doing now with the newest AI tools, which have now very good quality, as we know. The time with the six finger people are over now, so it has evolved dramatically in the last year. All those horrible images that we see on Timu and Sheen, like those are bad AI, my friend. Oh yeah, the cheapest maybe, but. If you are using the right tool with right prompts, really you have you could get very high quality photos, and she can save now what she told me between seventy and eighty percent of time, energy, and money in comparison what she has spent for that reason.

Salena Knight [00:16:11.709]

It's interesting, you know. We know that if they can't see it, they can't buy it. So literally every minute that it sits waiting to be photographed, waiting to be Edited, waiting to be put up to the website is literally you are losing money. The minute it's from, the minute it arrives, you start losing money. But what I find more interesting is I saw a post in a business group the other day, and somebody said, "Oh, I've just bought an e-commerce boutique and I want to start using AI. What does everybody think?" There were literally hundreds. I took a screen video of all these people. Every single person said, "I would never buy from a store that uses AI." And I found that really interesting because I sat there in my head and thought, "You've never bought from H and M, you've never bought from Louis Vuitton, you've never bought from Burberry, because all of those brands use AI in their images, and the difference is they use, like you just said, good AI. If you were saying I'm not going to buy something from a company that uses AI, the simple fact is you just haven't known that it is AI."

Krisztian Kiraly [00:17:10.968]

Exactly. This is a very good point because exactly from that reason that. That it has evolved so dramatically nowadays. Sometimes you can't even decide if it's generated from AI or if it's a origin version.

Salena Knight [00:17:25.839]

Do you have any preferences for the software that you see that does great AI? It's something I get asked all the time. And so, if you're in there every day using it, I would love to know if you would be happy to spill the tea and share. So,

Krisztian Kiraly [00:17:37.248]

for example, Banana Pro usually generates very good quality, and the newest version of ChatGPT.

Salena Knight [00:17:44.270]

Ah, so you're not even saying like a specific app. You're saying just go with AI models.

Krisztian Kiraly [00:17:48.474]

Absolutely. So even by us, for example, we are using five different models in our built-in AI models in order to get the best quality of the product images. Because it's also depending on the niche. It's maybe not the same model what you should use for fashion, or maybe for jewelry, or maybe for pet food. So it's perhaps maybe three different tools. So you have to test it, and you don't run into any problems with like trademark infringement or copyright infringement.

Salena Knight [00:18:19.558]

The reason, let me just give you a little bit of a background story. The reason I ask this question is because last year I lost my entire Meta account, like gone completely. Had to go through legal action to get it back because I posted a video of me walking past the Louis Vuitton store, and they took my account down for trademark infringement. And so, what I have seen in the past, and and you obviously know more about this than I do. Is where people have tried to use a brand with AI. It will deliberately blur out the Gucci logo or something because then obviously that's copyright infringement. So, do you see any issues with most brands using AI to create these videos and images?

Krisztian Kiraly [00:18:59.543]

Actually, what I have seen so far, not these kind of issues, what you have mentioned before, but of course, usually what I have experienced, they are DTC brands who are working with their own products. So therefore, they have not these kind of challenges because they have the right, actually, and legal rights to use to use their own stuff.

Salena Knight [00:19:19.036]

So you said you had five places. I got a little bit sidetracked there. What is number two?

Krisztian Kiraly [00:19:23.460]

Number two is the headline. Also a common failure, what I see, that actually they use just the product name, but it's usually just an SKU. So just facts. But the headline it should be rather a promise, not just a. Line of data. It should be the biggest benefit what your visitors can reach when they buy your product. Think about the headline. Very important.

Salena Knight [00:19:51.531]

Okay, love it. I have actually a quote. I don't know who said it first, but I love it. Just think about it, and it's very easy to remember. Facts tell emotions sell.

Krisztian Kiraly [00:20:02.702]

Yes, yes. Not just use a spreadsheet or or specs sheet on your product page because they are just facts. People are not interested in. They would like to feel it. How does it feel when they wear this product or when they use this product? So use it also in the headline, not just a boring product name.

Salena Knight [00:20:20.927]

Okay. So so far we have images, we have headlines. What else are we looking at to? Increase our conversions on our product pages.

Krisztian Kiraly [00:20:28.309]

Trust. Two points. Once we're gonna quote this time,

Krisztian Kiraly [00:20:31.810]

I know who said it. It was Jeffrey Gitomer, as we know, the master of sales. He said once that the number one reason why people don't buy from you is that they don't trust enough you. And I think in the online era, it's especially important that you have to build that trust because they can't go into your physical store, they cannot touch your product, they cannot talk to you directly personally. So therefore, it's extremely important that you build up trust on your product page. And once again, a very interesting, a fun fact: as you know, Amazon is measuring everything. They are doing millions of A/B testing, and they are also doing, of course, tons of session recordings, watching what people are doing, how visitors are behaving on their product pages. And usually, one of the first things what visitors are doing that they are scrolling down to the below part where the testimonials are.

Salena Knight [00:21:24.956]

Ah, the reviews. I am that person. I like picture, headline, reviews. You see, that's exactly the line that we are, what we are also following now: testimonials, reviews, and then scrolling back to the rest. So, therefore, be proactive. Try to gather as much as possible testimonials and reviews.

Krisztian Kiraly [00:21:47.069]

And it's even more if you get real customer photos or even videos. This is the best one. It's interesting if you and I both do it, and Amazon have proven that they do it. Isn't it interesting that someone like Amazon hasn't moved reviews above the product description? So I know that it does have the headline, and then it has the little review stars, which you can click on, which we all click on to scroll down. But isn't it interesting that all these years later they haven't worked out? Maybe we just put them up the top, and then we'll put like description, and that can scroll us down. Actually, I have an assumption. I cannot prove it, but my assumption is my hypothesis is that it's with intention because what is between? If you think about it, in this between, in this part, relevant products buy more, buy also other products. They want to sell as much as possible, so they would like to get you that you have to scroll through all these parts that you see all these other products before. You can see the reviews.

Salena Knight [00:22:53.281]

I was a little bit confused there, but then I was in my head. I was going through an Amazon page, and you're right. On Amazon, in particular, the reviews are underneath. So even when you scroll past, it actually stops at the other products, and then you have to scroll down. I'm not sure, of course. No, but it makes sense. We're we're here to hypothesize.

Salena Knight [00:23:11.748]

I could imagine it very well because everything what they do, they have so much data that it's they do definitely data driven decisions. I think. But even just then, something that you just said that I don't think I don't think I've ever said this before was like if you have that same model, which is many Shopify templates, it's your headline reviews, which will scroll you down. The reviews don't generally sit underneath those product recommendations like they do on Amazon, and so that's just something that you because you said we're trying to personalize the page, the product page, to be the new homepage or landing page. Is there a world in which we do that? The reviews sit just like Amazon underneath the other products, so the person does have to scroll down.

Krisztian Kiraly [00:23:54.363]

I wouldn't do that because I think it's also a pitfall, also a failure. What I very often see by e-commerce stores that you try to be similar like the big ones. Never do that because don't forget here again the mindset. You are not playing on the same field. Like for example, Amazon can actually afford whatever they wish because they have such a strong brand reputation, such a huge organic traffic that actually they can do almost whatever they want. But don't try to be like them because you have a limited budget, you have definitely lower organic traffic. I assume that your reputation is still smaller. So as a small or middle-sized business. You have definitely to think different and not just do everything like the big ones. As you have also mentioned, as a very good example, that Temu uses. Let's be honest, total ugly pictures. Don't do that. Let's not do that one and take put it in our businesses. So I think we're at four now. What's the last one? The last one is what you have already mentioned as well: personalization. How are we going to do that?

Krisztian Kiraly [00:25:08.885]

Because we can't stick the person's name on a page. Actually, the personalization nowadays, I would say, have three levels. You cannot use the first name, of course, on the product page. I think it it wouldn't be even legally allowed. It's too suspicious if you know it. But what you can do instead of that. That you are, for example, a kind of tool, perhaps an AI-based tool, which uses first-party data. Of course, anonymous, but first-party data, which means that it's able to monitor your visitors and gathering data from them. And based on that data, you are able to change something on your site. For example, based on visitors' behavior. So, for example, based on the traffic source. Or based on is it a new visitor or a returning visitor? They're browsing history, what they have visited so far. All these informations you can actually nowadays use, and for example, based on that, you can show them different messages, on-site messages on your product page, that your visitors get a kind of personalized feeling. I want to jump into what that looks like, but if I could just bring this back, if people are having trouble.

Salena Knight [00:26:24.492]

You already, if you're using something like Klaviyo, you already have this, and you're probably already using it. So what Christian is saying is, it's the same thing as pulling a product block into Klaviyo and then clicking that button that says personalize. And what Christian sees is different to what I see because it has tracked our browsing and buying behavior. So we might say, give me latest products. Christian's latest products could be all red shirts, and mine are going to be all blue. And that is the AI in the back. Background that knows the things that we like to see, but you're saying we can now do this on a product page?

Krisztian Kiraly [00:26:59.983]

Absolutely. So, for example, as we know, the customer journey and the relevance is very important. And what I also often see as an issue that they are, for example, communicating a very good benefit USB on a Facebook ad, and a visitor arrives on a static product page with a general message: "Hey, buy this product and get a 10% discount." Wow! Wow! Very exciting. No, you can change now even the messaging on the product page in a kind of embedded content based on that fact that, for example, from which Facebook ad they have clicked through, because it means that this topic was interesting for them. This is a relevant information for them. This could be one of the reasons why they're gonna buy this product. So use the same messaging. Use the same benefit. Also on your product page,

Salena Knight [00:27:55.489]

that the visitor has the feeling, okay, exactly. It's it's very in corollance with that. What I have seen in the ads just five seconds ago. This sounds awesome, but can you give me an example? I understand the concept, but can you give me an example of what this looks like? Say somebody sees the Facebook ad, I click through it, and I go to the page. You're saying I can change the copy that people are seeing. Like, just walk me through an example.

Krisztian Kiraly [00:28:20.356]

For example, by us we have the feature embedded content, which looks totally native, just a part of the product page. So actually, the visitors don't even recognize that they are looking at an optimum campaign. But this part of the page can be changed automatically and dynamically with the help of AI. Just take this example. For example, based on the Facebook campaigns where the visitors were coming from, and just a concrete example. There was, or there is, one of our clients who are selling supplements, and this kind of product has also the positive impact that it helps you to sleep better. But it can also help you to lose weight. There were two different type of campaigns. Hey, you wanna have better night sleep, deeper? Here is the solution for your problem. And the other other campaign was, hey, you wanna lose some weight? Here is this product.

Salena Knight [00:29:16.444]

But it's actually we are talking about the same product, but different benefits. And based on that, from which campaign have they clicked through? The main messaging on the product page was similar. Hey, if you want to have better nights and sleeping better, here is the reasons why to buy this product. But this part, exactly the same part of the product page, was different when the system sees that actually the visitor is coming from how to lose weight in. Two months, and so what you're saying is the actual words on the page are changing.

Krisztian Kiraly [00:29:52.265]

Yes, based on the campaign, for example, or on the traffic source, or for example, you definitely shouldn't communicate. The same to a new visitor who is brand new, like for example, a returning visitor where you see already that actually they were at least one or maybe several times on your page. So maybe they need just more convenience to convince them more trust. They don't want to know more specs about the product. You need something else. There must be a reason why they are coming back and back again. And so, what would we put in that case? Actually, it's very hard, depending, of course, on the product and on the niche. So, what you have to do is try to think with the head of your clients. This is exactly the point. What I have mentioned at the beginning that a very professional product page answers the questions of your clients before it arises in the hand. It's it's a kind of FAQ section. So, you should know actually your customers really well. In order to know what should be their objections, and this should you answer. Just one example. For example, the price—a very good example. It usually could be an objection. And a lot of big DTC brands are using this method very well. Actually, that instead of just writing the price on the product page, they reformulate it. Like, for example, daily price or serving price. Like, for example. It costs you just a price of a coffee. I'm pretty sure you have already seen these kind of examples. You are reframing it in the mind of your clients the price, so the perceived value is much higher now because they think, well, just one coffee a day. Well, it's not so much, and then they can buy it instead of saying it. Okay, it's fifty five dollar or something like this.

Salena Knight [00:31:47.940]

And like you said, we're now getting the testing, and you'll be able to see depending on that messaging. Which is the customer who spends more money? Which is the customer who has the highest lifetime value? And I think over time, it sounds like I guess what you're doing is essentially A/B testing. But before, where we used to have to build two pages and create two different campaigns to two different places, now we can just have the campaigns that are going to the one page, and then start to reformulate. Oh,

Salena Knight [00:32:16.740]

this is the buyer that we're after. This buyer comes back more often. This buyer spends more money. This buyer adds more to cart. So even though that was a market that worked, like you know, the sleeping better worked. We know that the people who are here for the lose weight, not something that I recommend anybody says in their marketing and the messaging because it breaches a whole but of lot of guidelines. But it's your example. You you can go more all in on that and know that that is going to drive you more money, more conversions, more lifetime value.

Krisztian Kiraly [00:32:48.545]

Exactly, because you're gonna see all the most important KPIs on your analytics dashboard that you can compare it the performance of the different versions, and this is also the most important part. I think that you can now make real data driven decisions, not just assumptions. Which one is working better?

Salena Knight [00:33:06.890]

I think that's a really good not example, but a really good use case of how we can be using AI in so many different ways. But you don't even have to be a brilliant. Programmer, you don't have to know how to use Claude. What you're saying is that you have the software that can do all of this for you. It can do it at scale. It can do it across a thousand different SKUs, all the different pages, all those kinds of things. And then I think you're also saying that in that personalization journey, you can also change out things like upsells and cross sells based on that browsing and buying behavior. Was I right there?

Krisztian Kiraly [00:33:41.187]

Absolutely. It's also very important to note that the biggest challenge with the usual Product recommendations are that they are just actually set up mechanically. So that means that we are showing randomly some products to the visitors and crossing the fingers that they're gonna like it. But come on, if you have ten thousand products, what are you gonna do, hoping that your visitors liking it? No, wrong. Instead of that, here once again, based on the visitors' behavior, what are they interested in? What they have visited so far, you can actually. Build up a kind of avatar for them, a profile. We know exactly that Facebook and Google are also building profiles about us. This is of course on a basic level, but if you have the information already, just use it. And with the help of AI, you can now build this kind of proactive recommendations, which again means higher relevance for the visitors thanks to this personalized experience. And usually, it works much better as a cross-salapsal campaign. In order to increase the average order value, because now you are recommending to your visitors real, relevant products, not just something—something that I thought that maybe you might like.

Salena Knight [00:34:56.920]

Yeah, yeah, it's typical. Oh, Christian, you have shared so much with us. You gave us five great areas that we can improve our conversion on our page. I think even just that concept of understanding that product pages actually deserve so much more of our time and attention because that is where people are landing. The journey has changed right through to thank you for. I don't think you even told people what your software was called. Optimunk. Optimunk and Conversion Lit. That was very kind of you not to go and. Spruca and just be trying to sell. We never like a person who's here just to sell. So thank you for sharing so much value. But sharing that OptiMonk can actually go through and change the change your product page, which is not something we've really been able to do in the past. Change the messaging, change the offers, even change the pricing, and of course those cross sells and upsells that we so desperately need to be able to increase that average order value and actually just make customers happier. Like I'm never upset when you throw me an upsell. I'm just like, do I need this? Okay, thank you very much. If people would love to find out more about your software, where can they find it?

Krisztian Kiraly [00:36:02.534]

I would suggest to go to ConversionLift AI, and if they are interested, they can just sign up for a free consultation. No costs, no strings attached, just to talk about the possibilities. Because I think by each e-commerce store is different, the opportunities, the communication. So it's definitely worth for a free call just to talk about the possibilities.

Salena Knight [00:36:24.432]

I love that, Christian. Thank you once again. I think right now for me, I am so invested in finding not only ways for for retailers to bring AI into their businesses easily, but also just quite simply being able to make more money. I mean, marketing, like we said right at the beginning, it is costing so much more. We have to be squeezing every dollar out on the back end. Once we've got someone to the website, once we've got somebody onto their email list, yeah, we need to get them spending. And the reality is. Customers aren't upset when we do this. I mean, we come to a retail store or e-commerce store to buy stuff. Like it's no surprise when you ask me to to buy something. It's kind of why I turned up. Once again, one quote from Jeffrey Gitomer. Again, I know. I think you know it as well. That people hate if you try to sell them something, but they love to buy. This is the oh yes, Christian. Thank you so much for sharing all of this information.

Krisztian Kiraly [00:37:19.564]

Thank you very much for the great questions and for the conversation.

Salena Knight [00:37:22.445]

Thank you. Just a reminder that each month, July, August, and September in quarter three, I will be hosting a free masterclass. We are going to go through what you should be buying, how much you should be spending, and how to get your customers buying before Black Friday so that you don't have to rely on discounts. If you want to double your profits this holiday season, register for my free masterclasses over at salinidad dot com forward slash Q three. Yes, they are completely free. SelenaKnight dot com forward slash Q three to save your spot. So that's a wrap. I'd love to hear what insight you've gotten from this episode and how you're going to put it into action. If you're a social kind of person, follow me at the Selena Knight and make sure to leave a comment and let me know. And if this episode made you think a little bit differently, or gave you some inspiration, or perhaps gave you the kick that you needed to take action. Then please take a couple of minutes to leave me a review on your platform of choice. Because the more reviews the show gets, the more independent retail and e-commerce stores, just like yours, that we can help to scale. And when that happens, it's a win for you, a win for your community, and a win for your customers.