How many times in the past month have you gone browsing for things you don’t actually want to buy? Probably not many.

The reality is when consumers go shopping they generally have a problem they need solving and though they may not know exactly what it is that will do that, if they’re putting the energy into finding a solution they’re going to get their money out if they find it.

In this episode, I’m exploring why it is retailers are continuously telling me they hate selling to their customers and how their fear of taking other people’s money is stopping their business from thriving.

If you’re ready to go from salesperson to solutions person and nail your sales targets you’ll want to join me.