Why? Why? Why? Why? Why?

Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions.

Catch Christopher and I talk about how simplicity is key to understanding your customers and bridging your products to them!

In this episode Nate Regier, CEO, co-founder and owner of global leadership advisory firm Next Element, shares with me how conflict doesn’t have to be a negative experience but an opportunity to take the energy missing between what your customer wants and what they’re experiencing and use it to create more positive interactions. Stick around til’ the end to hear me doing some Angry Customer roleplaying!

In this episode, I’m sharing why your customers are shopping with your competition and the number one thing you need to do be doing differently to stop it from happening.

Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I’m sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in ’22.

If you’re tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you’re going to love my conversation with Brandon Lucero.

On this episode Michael shares how Plant Jammer have created a unique three way relationship with their customers and affiliates by creating marketing opportunities from data collection and building social connection.

In this episode of Bringing Business To Retail I’m sharing how you can turn your customers from just happy customers to drumbeaters – customers that shout your praises for you!

Vanessa Van Edwards is a Behavioural Investigator who specializes in psychology and the thinking behind what makes people behave in the ways they do, particularly when it comes to sales.