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Ep 391 Customers Things I’ve Said No To Recently And Don’t Feel Guilty About-wordpresscover
July 28, 2023  |  By Salena  |  In customers

Things I’ve Said No To Recently And Don’t Feel Guilty About

Saying no is challenging, and to be honest, it made me feel like a failure.

But I’m here today to tell you that if you want to say no to the same things I’ve said no, the world doesn’t end. You might actually find yourself thinking, I should’ve done this a long time ago.

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Ep 385 Customers – Michael Laps – Customers Are Still Spending – Here’s How You Find Them-wordpresscover
May 26, 2023  |  By Salena  |  In customers

Michael Laps: Customers Are Still Spending – Here’s How You Find Them

Your customers shopping behavior may have changed and you might be wondering WHERE can you find those people who are cashed up, or at least spending on what you sell?

In this episode, Michael and I sit with our virtual cup of tea and discuss how to effectively find, connect with and convert, those elusive, yet eager, spenders and be able to thrive in today’s competitive market.

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Ep 381 Customers Michelle Sherrier Retail Trends You Need To Know_wordpresscover
April 29, 2023  |  By Salena  |  In customers

Michelle Sherrier: Retail Trends You Need To Know

Have you ever jumped on a trend and it didn’t sell the way you wanted?

Get ready to tune in to this episode with Michelle Sherrier as she shares her insights on the retail industry and how important it is to know your customers. With 45 years of experience in retail, Michelle is a wealth of knowledge and provides valuable tips for both bricks and mortar and eCommerce businesses.

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Ep 376 Customers The Shiny New Sales Strategy You’ve Been Searching For_wordpresscover
March 25, 2023  |  By Salena  |  In customers

The Shiny New Sales Strategy You’ve Been Searching For

If you’ve ever tried a discount promotional campaign only to be met with crickets, then this episode is for you.

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Ep 371 Customers Crowdsourcing Answers On Social Will Send You Bankrupt_wordpresscover
February 17, 2023  |  By Salena  |  In customers

Crowdsourcing Answers On Social Will Send You Bankrupt

Remember that time you put a post up in a Facebook group asking for advice.
You got 172 comments (yay for engagement) but now you’re more confused than ever about what to do.
That free (but well meaning) advice could end up sending you bankrupt.

Here’s what to do instead.

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Ep 366 Customers 80% Of Your Customers Will Keep You Poor_wordpress
January 13, 2023  |  By Salena  |  In customers

80% Of Your Customers Will Keep You Poor

Truth is 80% of your customers will keep you poor now. More customers don’t mean more sales.
But there are ways for you to raise the bar of your customers so that you can raise the money you are bringing in.
In this episode, I’ll share with you the steps you can use to get those great customers in your door.

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The Conversations Of 2022 That Changed My Life Forever_wordpress
December 2, 2022  |  By Salena  |  In customers, Impact, marketing, money, sales

The Conversations Of 2022 That Changed My Life Forever

Growth happens when you take the time to reflect on the lessons that life has thrown at you. How you choose to apply what you’ve learnt can be the difference between happiness and heartache.

So in this episode, I want to share with you the life changing conversations that have come my way in 2022…

How they affected me (positively and negatively) in my business, my marriage and my friendships and how I’m moving forward in 2023.

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Ep 356 Customers How To Get Terrible Customers-wordpress
October 27, 2022  |  By Salena  |  In customers

How To Get Terrible Customers

Join me in this fun episode and find out how to attract the worst customers ever! 

Today, I’ll be sharing with you 11 ways to attract a Karen! (hopefully that’s not just an Aussie phrase – google it)You’re probably asking why right? 

Well, if you’re feeling stuck, or you’re not quite sure where you should be putting your focus, this episode is for you.
I’m flipping things up, which might be just what you need.

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How To Keep Your Customers Shopping (Even In A Recession)_wordpress
September 22, 2022  |  By Salena  |  In customers

How To Keep Your Customers Shopping (Even In A Recession)

Keeping customers coming back to shop with you is so much easier and cheaper than marketing to and attracting a constant stream of new customers.

In this episode, I’m sharing how you can dig in and really understand both your customers and the value you bring to them that will keep them shopping with you when they may be tightening their belts or limiting their spending.

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Kim Zorn – Decoding Gen Z_wordpress
August 19, 2022  |  By Salena  |  In customers

Kim Zorn: Decoding Gen Z

Born into the Internet era and raised on social media there’s no denying Gen-Z will have a pivotal impact on the retail industry when they start entering the workforce over the next few years.
 
In this episode of Bringing Business To Retail, I’m joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z.

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