Building your customer database before Black Friday is important. But what if the real goal isn’t simply having more people on your list? In this episode, Salena Knight explains why turning more of those subscribers into customers before Black Friday can put your business in a much stronger position for the peak sales period.
You don’t need a massive team or a viral TikTok to build a multi-seven-figure business. What you do need is a strategy that trains your audience from day one to do what you want them to do—buy.
In this episode of the Bringing Business to Retail Podcast, I’m joined by Natalie from So Hungry Hippie. She’s gone from being a nurse and military veteran to running a thriving eCommerce brand that sells out launches, turns free patterns into sales machines, and uses her personality and consistency—not gimmicks—to build loyalty and repeat purchases.
We unpack how she took her audience on a journey from freebies to full-priced products, why she doesn’t waste time on trends, and the surprising way she uses live shows to convert new and existing customers into raving fans.
If you’ve ever felt like your sales are stuck, or that your audience is watching but not buying—this episode will flip the switch. Natalie proves you don’t need to shout louder… you just need to show up smarter.
This one is full of practical gold—so grab a notebook, because by the end of it, you’ll know exactly how to start training your audience to convert.
Let’s dive in and take your business from busy to booming.
—Sal
This week’s episode comes to you from NORA (the National Online Retailers Association). I’m joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io.
Facebook-f Instagram Linkedin Why You Should Think About Customers Before You Open SALENA KNIGHT WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Salena Knight Bio My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.Business doesn’t have to be all about stress and hard work – you […]
