Tired of running promotions that feel like they’re falling flat? In this episode, I’m pulling back the curtain on the little-known strategies that can transform your next campaign from “meh” to mind-blowing. And here’s the kicker: it’s simpler than you think.
What To Promote (& When) During The Holiday Season
In less than 15 minutes, this is a short but powerful episode is packed with the tips you need to plan your holiday marketing effectively! If you’re looking to make this Holiday Season your best yet, I’m here to show you exactly what to promote and when to do it, so you can increase sales without bombarding your customers.
What Products You Should Buy And When – Carla Penn Kahn
If you’re a retailer ready to level up your inventory game, Carla’s insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons.
Whether you’re looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let’s dive in!
Your Black Friday Social Media Strategy – Michelle Gifford
Tired of scrambling for content ideas when big sales roll around? I sit down with Michelle Gifford, the social media strategist who’s cracked the code on exactly what to post to make your Black Friday and Cyber Monday sales pop. In this episode, Michelle lays out her no-guesswork plan that takes you from attracting new eyes to getting that final sale—without overwhelming your audience.
The ‘Don’t Pay Until You Get Sales’ Channel You’re Overlooking – Zane McIntyre
Whether you’re new to affiliate marketing or looking to up your game, this episode is packed with actionable tips and insider insights to help you build a long-term revenue stream, foster genuine connections, and turn your affiliate marketing into a powerhouse strategy. Don’t miss this deep dive into one of the most overlooked and rewarding marketing channels!
Yotpo’s Secrets To Crushing Black Friday/Cyber Monday – Rad Mitic & Rob Hewetson
In this episode, Yotpo’s Rad Mitic (Head of Brand Advocacy) and Rob Hewetson (Senior Engineer) pull back the curtain on the strategies top brands are using to stand out from the competition.
Shopify’s Insider Secrets To Crushing Black Friday/Cyber Monday – Toby Cumpstay
If you’re ready to dominate this holiday season and set your business up for an incredible 2025, you won’t want to miss a single minute of this episode. Strap in, because Toby and I are about to take you behind the scenes of Black Friday and Cyber Monday like never before.
Creating Content That Sells – John Gargiulo
I’m always on the hunt for the latest strategies and tactics to help e-commerce brands drive sales and revenue. And let me tell you, my latest podcast guest John Garguilo from Ready Set Digital Agency did not disappoint. If you’re an e-commerce brand looking to dominate Q4 and maximize your holiday sales, you won’t want to miss this episode. John drops so many valuable insights that you can implement in your business right away.