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Why Customers Want to Give You Money (If You Let Them)

In this episode of the Bringing Business to Retail podcast, I’m sharing a conversation straight from inside the Scale Your Store Accelerator—one I have every single year with retailers who feel stuck when it comes to Black Friday and holiday sales.
If you’ve ever felt like discounting goes against your brand values, or you’re unsure how to stand out without slashing prices, this episode is for you.
I unpack the real psychology behind holiday spending, explain why your customers expect you to show up with an offer (even if it’s not a discount), and share practical ways to turn Q4 into your most profitable season—without the chaos or guesswork.
You’ll hear real stories, proven data, and the mindset shift that can take your holiday strategy from reactive to revenue-generating.

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Using AI Without Losing Your Authentic Voice – Anita Nielsen

AI is here to stay—faster, cheaper, and more capable than ever—but what does that mean for the future of retail and the human touch that customers crave? In this episode of Bringing Business to Retail, Salena Knight sits down with sales performance leader and author Anita Nielsen (Beat the Bots) to explore the balance between technology and authenticity.
From the “echo chamber” effect of AI-generated content to the subtle ways sameness seeps into customer experiences, Anita shares her insights on keeping your brand’s voice fresh and genuine. You’ll learn how to map your customer journey, identify friction points that drive buyers away, and use AI strategically to create ease without sacrificing connection.
With relatable retail examples—from guiding a lost shopper on Valentine’s Day to streamlining online returns—this episode is packed with practical ideas for integrating AI where it truly adds value. Whether you’re running a bricks-and-mortar store or an e-commerce business, you’ll walk away with a framework to protect your brand’s authenticity while still harnessing the power of AI.

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The 3 Essentials to Working Less & Achieving More with Jenna Harrison

What if the secret to growing a wildly successful business wasn’t working harder — but learning to let go?
In this refreshingly honest and transformative episode, business coach Jenna Harrison joins to unpack how she went from living the so-called dream thriving in the corporate fashion world and building a real estate portfolio to feeling completely disconnected from her life and purpose. A radical pivot led her to a nudist beach in Spain (yes, really), where she experienced a mindset shift so profound, it changed the trajectory of her work and life forever.
Together, they explore how entrepreneurs can break free from hustle culture, shift deeply ingrained beliefs around guilt, productivity, and worth, and start building a business that’s not only profitable, but sustainable and liberating. Jenna breaks down the three core pillars of creating success in fewer hours, how our nervous system sabotages growth without us realizing it, and why true power often comes from slowing down and allowing support.
Whether you’re burned out, stuck in busy-mode, or simply craving more freedom, this conversation is your permission slip to build a business and a life that works for you.
This is one you’ll want to bookmark, revisit, and share.

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How To Revolutionize Your Visual Merchandising with Simon Molnar

What if you could track the performance of your physical retail store the same way you analyze your ecommerce website?
In this episode of the Bringing Business to Retail podcast, Salena Knight sits down with Simon Molnar, founder of Flagship, a fast-growing retail tech company that’s making in-store analytics as actionable and precise as online data. From his early days helping in his family’s jewelry store and selling on eBay, to now raising capital and building software used by some of the fastest-growing global brands, Simon shares his entrepreneurial journey—and the powerful insights Flagship is unlocking for retailers.
We unpack how most retailers are still “money mapping” with pen and paper, why mannequins and window displays are actually overlooked ad units, and how Flagship is turning store layouts into measurable performance tools. You’ll hear how retailers are using this tool to test product placement, run A/B-style in-store experiments, identify their highest-value real estate, and increase sales simply by repositioning products in smarter locations. Simon also shares why omnichannel customers are more valuable, how to turn click-and-collect into a loyalty engine, and how store managers can become empowered decision-makers using real-time sales and merchandising data.
Whether you run one location or one hundred, this conversation will change the way you look at your store—and show you what’s possible when your physical retail space is powered by the same kind of intelligence you expect from your ecommerce tech stack.

Sal

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These 3 Strategies Will Add Thousands in Revenue

I used to delete my answer when asked what scaling past 8 figures would allow me to achieve.

It seemed too silly to admit. But here’s the truth: maybe, just maybe, I could finally shop without checking price tags. Sounds ridiculous for someone who can afford most things, right? But our brains work in mysterious ways, and that’s exactly what makes these psychology-backed sales strategies so powerful.

In this episode, I’m sharing three game-changing techniques that big brands use to make billions – price anchoring (the $999 iPad trick that made $499 feel like a steal), purchase timing mastery (reaching customers before they even know they need to restock), and the post-purchase upsell that turns every sale into two.

These aren’t complicated tactics requiring huge budgets or TikTok dancing – just smart systems that tap into customer psychology. Whether you’re running a boutique or an e-commerce empire, these proven strategies will boost your conversion rates and average order value immediately. Ready to make your customers thank you for spending more?

Sal

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How Natalie Trains Her Customer to Buy – Natalie Santini

You don’t need a massive team or a viral TikTok to build a multi-seven-figure business. What you do need is a strategy that trains your audience from day one to do what you want them to do—buy.
In this episode of the Bringing Business to Retail Podcast, I’m joined by Natalie from So Hungry Hippie. She’s gone from being a nurse and military veteran to running a thriving eCommerce brand that sells out launches, turns free patterns into sales machines, and uses her personality and consistency—not gimmicks—to build loyalty and repeat purchases.
We unpack how she took her audience on a journey from freebies to full-priced products, why she doesn’t waste time on trends, and the surprising way she uses live shows to convert new and existing customers into raving fans.
If you’ve ever felt like your sales are stuck, or that your audience is watching but not buying—this episode will flip the switch. Natalie proves you don’t need to shout louder… you just need to show up smarter.
This one is full of practical gold—so grab a notebook, because by the end of it, you’ll know exactly how to start training your audience to convert.
Let’s dive in and take your business from busy to booming.
—Sal