In the business world, have you ever found yourself super excited about a potential employee? They have every skill that you could have ever hoped for. It just that, they’re a bit, you can’t quite put your finger on it, but they just don’t seem right. On paper, this person is perfect, but still there’s […]
For some many retailers, in fact, let’s face it, for so many people in any business, there is just never enough time to get through that to do list on any given day. All of this leads to frustration, overwhelm, anxiety, and feeling constantly pressured, which all lead to a (sub) conscious a sense of […]
Meet Alfred* A few weeks ago, I was talking to a retailer, let’s call him Alfred. Alfred was frustrated at the fact that he just didn’t seem to have enough time. Between working his ecommerce retail store, dropping the kids at school and day care, and prepping meals, he was staring straight into the eyes […]
I recently went into a store, that felt like I was in a time warp.The store sold “timeless” pieces for furniture.All I could see was fat, puffy leather sofas (from the 90’s), brown wood (from the 90’s) and the desperate stench of “please buy something”. Timeless does not mean time warp. https://www.youtube.com/watch?v=Tm7pOAjVJ94&feature=emb_title Seasons change, trends […]
When it comes to online shopping, it can be a customer’s worst nightmare, seeing the same description over and over. When that happens, al a customer has left to choose on, is the price that you’re selling the product for, or what other products you happen to stock, that your customer might be looking for. […]
When it comes to customer acquisition, the hard part is driving people to your website. Once they’ve landed, you have a chance of selling to them. If you’ve managed to get them all the way through to checkout, you’ve hit a home run. Your work is done. Right? Wrong! https://www.youtube.com/watch?v=zJ3sBMb7Yxg When it comes to selling, […]
We’ve all been there and nobody likes it when it happens – 404 error pages. That page that pops up when the thing your were searching for, has disappeard into the internet ether. No matter how good your website is, you are still going to have error pages displaying to your visitors. https://www.youtube.com/watch?v=XHOmBV4js_E You don’t […]
https://www.youtube.com/watch?v=Gug89WSR4is When I first meet with a retailer, I ask them why they opened their store. And of course, the reasons vary dramatically. But what generally comes up are these 5 things. To have more freedom to spend time with my family To not have to work as many hours andTo not have to work […]
You know the feeling. You need to capitalise on the holiday season to fill your cash register and give you some breathing space for that time of the year when trade naturally drops off. For most people, that time is the Christmas period, or the Summer. https://www.youtube.com/watch?v=K3V6pvJbTlY Each year, you wrack your brain to figure […]
Hey there, the holiday rush is almost here, again! What does this mean for you as a retailer? Simply put, it means money and it also could mean making your whole year finally profitable. So, what’s the secret recipe to super-charge your holiday sales? Of course, there are a lot of things you can do to stand […]
