here’s a general consensus in the sales world, that the art of the “follow-up” is the most important part of the sales funnel. Yet for some reason, as retailers, we seem to forget we too, are in the sales industry, and once someone walks out the door, it shouldn’t mean the end of the communication […]
As business owners, it’s easy to feel that automating something can be a saving grace when it comes to time saved, but it can also feel impersonal. If you had a choice of a full time staff member to answer customers questions, or the option to automate, which would you choose? Let’s take a look […]
what your customer is going to want. Know what your customers like Sounds obvious, right. Most retailers ‘innately’ know what products their customers like, and what they don’t. What they choose to buy each season, is all “up here” (in their head). https://www.youtube.com/watch?v=-lH3by-7Tvo&feature=emb_title However, when I ask retailers to go through their sales data and […]
The media loves spreading doom and gloom, when it comes to the economy, and retail. If you have a bad day, it’s easy to fall into the rabbit hole of despair and focus on anything negative that crosses your path. But a poor sales day, does not have to equal a bad week, a bad […]
he phone’s ringing, your laptop is beeping at you, an alert goes off, in the midst of all this, you get 3 text messages. Busywork : 10 Productivity: 0 In 2015, I did a 15 day blog challenge, and one of those days ways to write about one tool that I use to be remove […]
Imagine this. Your business is going well, your team seems happy enough, no one complains, they turn up for work and you haven’t been asked for a pay rise. So when a staff member comes to you and tells you their leaving, it’s a big shock. You don’t quite know how to react, and the […]
https://www.youtube.com/watch?v=Trx-U9SsSoc&feature=emb_titleI was at the playground with my daughter recently, and whilst she was off on the swings, I was absentmindedly watching a group of toddlers play in the nearby sandpit. I observed a little girl with pigtails playing with a dumptruck in the sand, when a boisterous toddler, a little older than her, thundered over, […]
Marketing. It’s a word that can cause fear and pangs of regret, for those who haven’t had successful campaigns. Yet for retailers who get fantastic returns when they spend money on advertising and marketing, it’s music to their ears. The terms marketing and advertising are usually used interchangeably. But in fact, advertising is just one […]
https://www.youtube.com/watch?v=44K6ZEC1bW0&feature=emb_title I was on holidays recently in a small beachside town. The family had a hankering for fish and chips, so I wandered down to the local store to order. When I walked into the store, the first thing I saw was a big sign announcing that if I was using a mobile phone, I […]
When I tell my retailers, that they need to spend a week keeping tabs on what their customers are wearing, most look at me a bit strangely. But after that week, they realise there’s a method to this madness. You see, when you look at what your customer is wearing, it tells you more about […]
