I hear so many business owners talking about their store as “their baby”. And every time I hear it, I want to cringe.I want to shake them and shout “stop saying that”.

Why am I so vehement that you should never call your business your baby?

Watch this week’s video and find out.

ps – the Money Bootcamp Live is now closed, but you can still go on the Bootcamp waitlist here.

A store owner in a tourist town checked last year's figures and decided her slow
A store owner wanted to reward loyal customers with a free $80 sweater for every
A children's shoe store owner asked Sal whether to run 25% off everything. Sal's answer:
Q4 doesn't give you more hours in the day, but your marketing still needs to
Building your customer database before Black Friday is important. But what if the real goal
The products you regret buying may teach you more than the products that sold. In

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