If you’re not familiar with Maslow’s Hierarchy of needs, when it comes to the workplace, let me give you a brief run down.

Physiological Needs (basic issues of survival such as salary and stable employment) Security Needs (stable physical and emotional environment issues such as benefits, pension, safe work environment, and fair work practices) “Belongingness” Needs (social acceptance issues such as friendship or cooperation on the job) Esteem Needs (positive self-image and respect and recognition issues such as job titles, nice work spaces, and prestigious job assignments.) Self-Actualization Needs (achievement issues such as workplace autonomy, challenging work, and subject matter expert status on the job)

Yet many retailers think that as long as they pay their staff, they should be grateful for the job and work their hearts out.

But money only satisfies the first level, physiological needs.

Everyone has a super power. It’s your job to find out what that super power is for each and every team member, to see how you can use it for the good of your brand, to nurture and encourage each person to be confident.

That saying “you pay peanut, you gt monkeys”, I think they missed the next part. Pay paunuts, get monkeys and your store will end up feeling like a zoo