If you’ve ever found yourself resizing a Canva image at 11pm or manually replying to customer emails for the hundredth time this episode is for you.
I get it. You started your business for freedom, flexibility, and impact… not to become the Chief Everything Officer. But somewhere along the way, the hustle turned into burnout, and your to-do list became your boss.
In this episode, I’m pulling back the curtain on what it really takes to step out of the day-to-day and into your role as CEO. I’ll walk you through how to identify the tasks that are draining your time and energy, how to delegate or automate them, and how to get back to doing the work that actually grows your business.
I’m sharing real talk from my own journey, the tools I use, and a simple action plan you can start today to reclaim your time—and your vision.
Let’s get you back in the driver’s seat.
Sal

Ever wondered why you’re putting time, money, and energy into business coaches, masterminds, or programs… and still not seeing the results you were promised?
Trust me, I’ve been there—and I’ve learned the hard (and expensive) way. In this episode, I peel back the curtain on the actual roles of coaches, mentors, strategists, and masterminds.
Because here’s the truth: hiring the wrong kind of support at the wrong time isn’t just unhelpful—it can totally stall your growth.
I’m sharing the real talk on what a $45K mastermind taught me, how to know when you’re ready for strategy vs. coaching, and why getting clarity on your goals is the key to choosing the right person to help you hit them.
Whether you’re just getting started or already scaling but stuck in the weeds, this episode will help you figure out what kind of support will actually move the needle—and what to avoid.
This one’s part inspiration, part strategy, and a whole lot of “I wish I knew this sooner.”
—Sal