The skills and strategies you need to scale and grow a purposeful AND profitable retail or eCommerce business.
Without the hustle and overwhelm.
YOU THOUGHT OPENING A STORE WOULD BE A SIMPLE WAY TO ESCAPE THE CORPORATE GRIND
What could be easier than owning a store right...? Yet here you are spending 50, 60, 70 hours working (probably for next to nothing). Feeling weighed down by all the tasks that fall on your shoulders.
This is the business that was supposed to give you more time to share your passion, more time with your family, more control over your future. But instead, it feels like you're drowning.
Nobody told you owning a small business could feel so damn HUGE.
Secretly you thought it would be as simple as choosing your stock, opening the doors, and the customers would flow in, bringing their money with them.
But the reality isn’t quite like that, is it?
The reality is...
- You have so many balls in the air it feels easier to keep juggling than work out how to stop.
- You're exhausted from being and doing every tiny thing.
- You're scared people will figure out you're making things up as you go.
- You spend more time commenting on social media than planning your future.
- You'd love to focus on one thing but every day brings a new crisis.
- You feel guilty your business is still eating into your family finances
YOU KNOW THINGS NEED TO CHANGE...
So you dig in and hustle harder, put in a few more hours, spend a bit more money and hope it results in success. It doesn’t.
Then you think; maybe if I just slow down for a bit. If I’m patient and wait, things will get better on their own. Spoiler: they won’t.
Here's the truth of it. Your efforts thus far haven’t earned you more freedom, more profit or more customers. In order to change that, you need to change the right things in your business.
IMAGINE HAVING THE SKILLS & TOOLS TO MAKE YOUR BUSINESS BOTH PURPOSEFUL AND PROFITABLE
(without the hustle and overwhelm)
This is what your business would look like if you did...
- You'll know exactly what to measure and track in your business and will make decisions based on facts, not guesswork.
- You'll have a focused plan for where you're going and how you're going to get there that doesn't get derailed at every turn.
- You'll understand what value you bring to your business and know what your time is best spent doing in order to bring the best results.
- You'll be 100% clear on your brand and your story and will make decisions that best serve your PERFECT customers.
- You'll calmly and confidently manage your team, clearly communicate your vision and be the leader your business needs.
And, not only is all this possible, but I created a course to help you accomplish it without spending another week going in circles, spinning your wheels or sitting hoping for the best.
INTRODUCING
A six-week business foundation course, created specifically for retail & eCommerce business owners who want to build a profitable & sustainable business - without the hustle and the overwhelm.
In six easy to implement modules, you will gain a deep understanding of the core pillars that successful retail and eCommerce stores are built on, so that you can step up and become the CEO of a business that is purposeful, profitable AND proves to the world you are much more than a struggling shopkeeper.
Carmel's Success Story
Scale Your Store completely changed the direction of my business.
After only a few weeks I was using the strategies from the course and getting results straight away.
Following Scale Your Store, I significantly increased my average order value, double my website traffic and increased my profit margin. But better than all that I started to feel confident that what had always been my 'side hustle' had the potential to be really successful.
I expected to come away with new ways of running my business - but I didn't expect to feel THIS good about where it's headed!
Without a doubt, this was the best investment I've ever made in my business.
Carmel Griffith Puggle Post
Steph's Success Story
Scale Your Store was the start of the most incredible 18 month journey.
In the first week I went from believing I had to be the cheapest store in town to setting myself the goal to be the most expensive (which I've achieved!). At the end of Scale Your Store I had increased my turnover by 15% and my in store visitors by 80%.
Those numbers just keep increasing - this month we were listed in the top highest performing 1% of Shopify stores - I didn't even have an online store 12 months ago!
I used to work 70+ hours a week doing every little thing in my business. I now have a team of employees that handle the day to day running of my business whilst I focus on crunching the numbers, generating customers and marketing our business.
Stephanie Mitchell
Gigi's & Doc's
Ready to change your business and your life?
Scale Your Store was created to give other retailers what I couldn’t find when I was trying to scale and grow my business.
A one-stop-shop for retail specific knowledge and proven strategies.
I know you don't have time to shop all over town for the knowledge you need in order to scale and grow your business. A marketing coach this month, a financial adviser next month, a Facebook Ads guru before Christmas...
All that chasing around for the answers is not only exhausting, it simply adds to your overwhelm AND rarely delivers real lasting results. Which might be why you've sworn off doing any more courses.
I created Scale Your Store because I found it impossible to find the knowledge, strategies and tools I needed to grow my business - IN ONE PLACE.
Unlike other hyper-focused courses, Scale Your Store has been purposefully designed like 5 mini-courses that all feed into each other with each module building on knowledge gained from the last.
THE DETAILS
LET'S DIG INTO WHAT YOU GET
At the end of our six weeks together you'll confidently...
PILLAR ONE
Master your MONEY so you can start making decisions based on facts...
- Become BFFs (best financial friends) with your Profit & Loss and Bank Statements.
- Create a profit goal for the year that's clear, concise and completely achievable.
- Identify the 5 key in your business where you can make money (but probably aren't).
- Trace and reclaim money leaking from your store.
- Stop fearing and start enjoying profit - even if you're in this for love not money.
PILLAR TWO
Supercharge your SALES so money is no longer an excuse to stay stuck...
- Identify what's hijacking your cashflow and limiting the money coming into your business.
- Get a handle on what figures you need to be looking at every day and how to set realistic and achievable targets.
- Implement simple sales-boosting strategies that will bring thousands into your business.
- Learn how to increase the average order value of every customer that buys with you.
- Kick start your cash flow with a fail-free promotional event.
PILLAR THREE
Discover your ultimate CUSTOMERS so you can find (and woo) more of them...
- Unlock the power of your Ultimate customer and what business decisions they should influence.
- Understand why YOU are NOT your own #1 fan but who IS.
- Learn how to speak to your Community, so they listen.
- Embrace NOT being vanilla and gain the confidence to go full choc-mint-chip (or rainbow swirl, or salted caramel).
- Discover the piece of the customer acquisition process nobody ever talks about and why ignoring it is costing you money.
PILLAR FOUR
Understand the MARKETING Merry-Go-Round so you can be a savvy spender...
- Learn the secret to building a memorable BRAND not just a store.
- Create easy, high engagement Facebook Ads in less than 5 minutes - even if you've never run one before.
- Work through the pieces needed to build marketing campaigns that have your customers waiting to hear from you with their wallets open.
- Implement quick and easy marketing strategies that will entice your customers to increase their average order spend.
- Understand why paid marketing will always cost you less that freebies.
PILLAR FIVE
Create IMPACT and become the brand your competition want to follow...
- Learn advanced strategies that will grow the profitability of your business in the short and long term.
- Discover how to make waves and influence others in your retail niche through awards, social media and other promotional channels.
- Clearly and confidently communicate the vision you have for your business, so everyone wants to be part of the growth and success.
- Learn to hire the perfect people for your needs - including sales staff, admin support and sub-contractors or freelancers.
- Embrace the power of social proof.
BONUS
Create a PLAN for the next 90-days so you can keep moving forward...
- Assess and review your business from a place of new knowledge and select one core area to focus on.
- Work with my team to create a 90-day plan to take action on your one core focus area.
- Set SMART goals and projects to help keep you focused.
- Take REAL action towards scaling and growing your brand.
program valued at $1497
When You Join Scale Your Store You'll Get
My Private SYS Facebook Community to connect with other business owners.
VALUE $997
Access to previous trainings & workshops to build your knowledge.
PRICELESS
1:1 strategy session with our team to help guide you through the course.
VALUE $500
Lifetime Access + updates to the course so you can access it at any time.
$1,497
Ready to invest in growing & scaling your business?
I joined Scale Your Store burnt out, tired and isolated.
The course gave me the skills and confidence to step up and start making big decisions based on what was best for my business and my customers, instead of being swept along just copying what everyone else was doing.
In the first three weeks I'd made the cost back in increased sales and profit growth and over the following weeks continued to use the strategies to continue increasing my customer spend and profits (including the FB Ads strategy that earned me $3,500 in one weekend from $100 spend!)
Sherrie McCallef, Lime Lifestyle
GET STARTED RIGHT NOW
PICK THE SCALE YOUR STORE PACKAGE THAT WORKS BEST FOR YOU
SCALE YOUR STORE
- 5 module Scale Your Store Course
- Bonus Planning Module
- Downloadable Workbooks & Resources
- Private Facebook Group
- Lifetime Access
- Access previous live trainings
- 1:1 strategy session
3 MONTHLY PAYMENTS OF
$597
SCALE YOUR STORE + MILLION DOLLAR MENTORHIP
- 5 Module Scale Your Store Course
- Bonus Planning Module
- Downloadable Workbooks & Resources
- Private Facebook Group
- Lifetime Access
- Access previous live training session
- 1:1 strategy session
FOLLOW UP WITH SIX MONTHS OF SMALL GROUP COACHING
- Exclusive small group coaching
- 12 coaching calls over six months
- Group Accountability sessions
- 1:1 retail strategy session
- 1:1 focus and planning session
6 MONTHLY PAYMENTS OF
$997
RISK FREE GUARANTEE
We back SCALE YOUR STORE with a Money Back Guarantee that entitles you to a 100% refund within the first 14 days if you decide this course is not for you. Simply turn in your completed worksheets from the available modules within the 14-day window and tell us what didn't work.
We know if you put in the work, you'll get the results. If that doesn't happen, we'll happily refund your money.
Why Scale Your Store Is Different...
I've experienced first hand what it feels like to transition from being an overwhelmed, overworked and underpaid shop keeper, to leading a purposeful and profitable retail and eCommerce business.
I don't want the belief that endless 'hard work and hustle' are part and parcel of business, keeping YOU stuck in limbo for years and missing out on the life you wanted to create for yourself when you started this business.
If you're a retail or eCommerce business owner of any kind, you owe it to yourself to see what your life as the CEO of a thriving business looks like.
Should you choose to be part of the Scale Your Store Alumni, I guarantee what you learn will completely and utterly change your business AND help you get not one or two, but a whole load of steps closer to that dream.
I look forward to seeing you inside Scale Your Store.
NOT SURE IF SCALE YOUR STORE IS RIGHT FOR YOU?
If you can honestly answer yes to any of the following...
What if just one strategy in Scale Your Store helps free up 5 - 10 hours in your week? Imagine the impact that will have on your family and your profits.
What if just one resource in Scale Your Store helps you attract 30, 40 or 50 new customers who not only spend big but love what you do so much they tell all their friends about you (AND keep coming back)?
What if just one win from Scale Your Store gives you the confidence to stop thinking small or lurching from one crisis to the next and helps you take control of your successful future?
YOU OWE IT TO YOURSELF NOT TO WAIT ANOTHER YEAR.
GOT QUESTIONS?
What makes regular SYS different from SYS LIVE?
Once or twice a year (depending on my capacity) I run a live version of Scale Your Store. Whilst you get a whole bunch of benefits from joining the live program (mentoring, coaching, live workshops and more) lots of people actually love the flexibility of working through the six Scale Your Store modules at their own pace - no pressure and lots of time to implement each strategy before moving on to the next.
What makes SYS different from all the other marketing courses out there?
Scale Your Store is NOT a marketing course but a program that focuses on strengthening the ENTIRETY of your business - marketing is just one small part of that structure. Many students have spent a lot of money on marketing courses only to find the "quick fix" provides nothing more than the same average results. Just like building a house, they've tried to put a shiny new roof on a rickety structure.
Why do I need to know about all five pillars if only one needs work?
Most business owners fall into one of two categories; those who think 'everything' is wrong in their business (which keeps them stuck doing nothing) or those who have thrown all their resources blindly at one thing (only to find they get the same average results).
Assessing and addressing the foundations of your business means you can discover exactly what is and isn't working, so you can fix it and then start to build and improve the areas that will have the most impact on your profit and lifestyle. SYS provides you with the tools to be able to run the same assessment time and time again as your business grows and evolves and your weak points change.
Do you guarantee I'll get results?
Whilst I can provide you with the structure, the proven strategies and the framework to facilitate change in your business, only YOU can ensure you get results.
What I do know from experience is, those students who have made a serious commitment to working through each module and allowed themselves to be both vulnerable and fearless have seen exceptional results.
Does this only work for eCommerce businesses?
No! Unlike many professionals working in the retail consultancy space, I started my business as a brick and mortar retailer before moving into eCommerce. I'm passionate about providing strategies that bridge the divide between brick and mortar retailers and eCommerce brands and help both see the benefits in harnessing the power of on-line and off-line marketing.
Times are tough. What could you possibly teach me that will make any difference?
You're right, times are tough for many retailers. But I know for a FACT there are LOTS of customers out there with money to spend. Over the past twelve months I have seen many retailers do an amazing job of selling to their people in a genuine, sensitive and passionate way. I'm proud to call many of them my students and clients.
Many are of the opinion the face of retail has changed forever and I tend to agree with them. Now more than ever you owe it to yourself to be ahead of the curve if you're going to build a business that's fit to face the future.
Is Scale Your Store LIVE different to the regular Scale Your Store?
At their core both Scale Your Store and Scale Your Store Live cover the same core modules. But Scale Your Store Live includes live weekly coaching, a bonus planning session, live training workshops and a raft of other bonuses not available in the standard (but still awesome) Scale Your Store. If you've been considering doing this course - this is the time to do it!
START TODAY
DON'T LET ANOTHER YEAR GO BY BEFORE YOU GET SERIOUS ABOUT YOUR BUSINESS
SCALE YOUR STORE
FILLER
3 MONTHLY PAYMENTS OF
$597
SCALE YOUR STORE +
GROUP COACHING
6 MONTHLY PAYMENTS OF
$997
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