You gotta be marketing all the time to keep your sales funnel full!
Sarah Santacroce is passionate about helping business owners spread their unique message and brand through LinkedIn. She believes the former corporate connector is a fundamentally under utilised platform for retailers and entrepreneurs across the board. Over the past few years LinkedIn has become a powerful tool to bring your unique brand to industry professionals, influencers and customers alike.
If you’ve ever wondered how to make Google ads and pay per click advertising get the best ROI – this is the right episode for you. In this episode, marketing expert Quentin Aisbett is going to share his insider secrets to help you reach your advertising goals.
Brendan Sweeney, General Manager of Ecommerce for Cotton On Group (an Australian retail chain, known for its fast-fashion clothing for men, women, teenagers and children) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the “Bringing Business to Retail” podcast), on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.
A few weeks ago we had an episode on how to go viral on Facebook with Rachel Miller and you guys loved that episode but there are more mediums than just Facebook right and I know that you guys want to know how you can go viral in those other spaces. So, I have brought Joseph Rahman he is the author of how to go viral and make reach millions and he is going to share some fantastic tips with you on how you can do just that.
Today’s guest Jaimie integrates software systems for creative and out of the box entrepreneurs. So people just like you so that they can spend their time and energy creating content and engaging with their clients.
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.
Well before the days of Lime Lifestyle Sherrie could be found eagerly flicking through the latest home décor magazines in the local newsagency trying to work out which ones she hasn’t read yet and pouring over the latest trends from all over the world.
For just over 2 decades Sherrie and her business partner ran a successful remedial building company. Every few years they would create passion projects, designing and building houses for themselves. The interior fit out was always her favourite part of any project, designing the kitchens, bathrooms, colour schemes and then finally getting the chance to add those touches that turn a house into a home.
What are the difference in internet and advertising law 10 years ago and now? Learn that in this episode
Facebook-f Instagram Linkedin The PROVEN FORMULA TO CREATE A VIRAL FACEBOOK POST RACHEL MILLER WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Rachel Miller Bio Rachel Miller is a serial online entrepreneur and a mom of six kids in five years. She began as a mummy blogger and went on to build audiences ranging in the millions. She’s a published author of multiple books, including a best seller that sold more than 100 thousand copies AND she may just be the only person who talks faster than Sal! LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY TRANSCRIPT Salena: Hi, I saw Rachael at the traffic and conversion conference, which I completely loved on and you heard about it for about the next; I don’t know, what are we six months later and you’re still hear about it? Definitely worth the effort to go Rachel: That conference is usually a good one. Salena: It was great! but I saw Rachel on stage and she talked about how to make a Facebook post go viral. Now just, last week of the week before when we were recording this I had a Facebook post going viral in a group and for all intents and purposes it potentially should never have done
HOMEABOUTPODCAST
Salena Knight
SPEAKINGWORK WITH METOOLS
Using Purpose to Build Your Brand – Alexandria Agresta
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DISCOVER HOW TO BUILD THE RETAIL STORE
YOU’VE ALWAYS DREAMED OF
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“When customers have meaning in their purchases, they are empowered to be a part of a movement that is bigger than themselves. ”
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TIME STAMPS
What are the goals for life, for business? How to make the right decision? Listen to Alexandria’s inspiring story [11:47]
We all ask ourselves do I work out what my purpose is? [17:35]
Is it really important to get your purpose sorted out before or before you hire any more people [25:23]
If you could do just one thing, it would really have a chance to change your entire life. What would that one thing be? [35:05]
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TRANSCRIPTION
Salena: Hey there and welcome to this week’s episode of the bringing business to retail podcast. I had a recent digital marketing conference, I know I’ve been harping on about it for quite some time. At that recent tropic and conversion conference, one of the repeating themes that came up was that, in order to grow, it is super important to automate your systems But once automation is paramount to business growth, I feel like some brands have forgotten that customers are real people. And in the ever-changing digital landscape, never has it been more important to build relationships, especially with your customers and just databases. So today I have on the show Alexandria from Purpose Pioneer and she is going to talk to us a little bit more about why you are doing what you are doing and how you can use that essence to grow your retail show.
When it comes to e-commerce email marketing, it can be really difficult to work out what you should be putting in those emails. There’s a big argument between transactional emails I like to call those buy my stuff emails and educational or informational emails and I thought who else better to have on the show then the lady who has been called the top one of the top ten ecommerce commentators in the world Chloe Thomas
Today’s guest Kathryn Moorhouse is dedicated to helping entrepreneurs grow their business using Pinterest and she is one of the leading experts on Pinterest marketing. Kathryn has become the go-to expert for helping high performing entrepreneurs grow their audience and income using Pinterest. Clearly, I’m so excited, I can’t even speak properly. Best of all, what I’m really, really loving is Kathryn has also got her own retail store. So the best part about today is, she is going to blend in how she has grown her children’s clothing brands in Logan and use her Pinterest strategies. I’m sitting here, you can’t see but I’m waving my arms around. I wonder if it’s coming through in the intro. But she is going to show how she has used Pinterest to grow that clothing brand.
