MASTER YOUR MARKETING
It's all good and well to open your store, but regardless of whether you have a physical shopfront, an e-commerce store, (or both) you need to be constantly and consistently marketing your store.
While other stores are heavily discounting and randomly posting on social, you're smart enough to realise that you need to build connections with your customers to encourage repeat sales and brand loyalty.
How To Take Time Off Without Losing Sales
Getting away is important for you, your staff AND your business. But what if the idea of taking a holiday fills you with equal parts desire and dread? How do you take a holiday without losing money or momentum? Do you close your store or not?
Start gathering your travel brochures and thinking about your capsule wardrobe. This week on the Bringing Business to Retail Podcast, I'm sharing my top tips to get your business vacation ready.
Using Linkedin to Grow Your Retail/Ecommerce Business
Over the past few years LinkedIn has become a powerful tool to share your unique brand with industry professionals, influencers and customers alike. If, like a large percentage of business owners, you think LinkedIn won’t bring additional value to your retail business, this episode of the Bringing Business to Retail podcast will convince you otherwise! In this episode Sarah Santacroche shares with us her knowledge and experience of LinkedIn as well as the tools you need to successfully communicate and connect through the platform.
The Art of Copybranding To Boost Sales
Following a personal tragedy Lee Rowley felt compelled to find an alternative to the impersonal, cut and paste style of copy writing he had (badly!) written for clients for almost a decade. Lee is passionate about business owners telling their own unique story, creating a deep connection with customers by understanding their needs and the importance of making customers the focus of all branding and sales copy.
6 Proven Ways To Increase Ecommerce Sales
If you have an e-commerce store, you will not want to miss this episode. With over a decade of experience in digital marketing Chris Daly is the expert when it comes to creating content that not only attracts traffic to your website but has people buying when they get there. Join me as Chris gives me the low down on which six key areas of your website you should be using to convert customers, strategies to test how customers are interacting with your website, what might be putting your customer off buying and the importance of your homepage.
3 Must-Know Tips For Using Video To Sell More Products – Thomas Duran
Video is now considered to be the most powerful marketing tool available to retailers, no longer a nice to have but an expected part of the retail experience. But what if you don’t want your face on camera? What if you don’t have the budget to pay for professional videos? How do you avoid being ripped off by production companies? And the big one, how do you make your videos stand out from the crowd? Thomas Duran has spent the last 13 years making videos that connect and convert for the big end of town. Listen in as he shares his secrets to leveraging this powerful medium and how you can make it work for you.
Protecting Your Brand When Working With Influencers
We have all seen the stories of product brands that have been featured by influencers like Kim Kardashian and we wish that that could be us, but the fact is, there's a lot of technical stuff as well as legal stuff that we need to put in place before we use influencer marketing. Influencer marketing expert Jaime Lieberman shares her tips, tricks and strategies to make sure that this avenue works for you.
The Bootstrapping Method To Building Authority
Getting your brand (and yourself) noticed is an important part of business growth. But how do you build authority without paying out a lot of money for a PR agent? Josh Elledge has the answer.
The Story That Could Change Your Entire Business
Storytelling is a great way to connect with your customers and create those raving fans, but it can also be a useful tool to help you overcome overwhelm and stress.
Listen in as Stacy Brookman guides you through how you can use storytelling to move your business and your life forward.
How to use Pinterest To Sell Products
Most retailers have become pros at using Facebook and Instagram to boost their store sales but what about Pinterest? Is your retail shop really using Pinterest? Not only to post pretty images and get ideas for your website or storefront but REALLY using Pinterest?! To bring in revenue? If not, then this is a must listen to episode, as Kathryn Moorhouse schools us all on how we can optimize Pinterest to sell products. What better time to start than now!
Smartphone Hacks to Grow your Social Media Fast
Ever laid on your couch and thought...what if I could just lay here and get my retail shop to make money?I know I can't be alone in this one! Especially since I have one of the best couch hustler's herself, Tabitha Carro here to share the Smartphone marketing knowledge with every retail store owner. Get your smartphones ready and listen up to join the ever-growing community of retail couch hustlers now.
Using Trade Shows As A Powerful Marketing Tool
Trade shows can be an effective strategy to get your brand noticed by thousands of people. They are also a significant investment of time and money. Discover how you can optimise your trade show and set yourself up for a fantastic Return On Investment